Commerce Media and Cricket Today
Commerce Media and Cricket Today
Commerce, Media And Cricket Today: The 1970s was the decade, in which cricket transformed. It was notable for the exclusion of "Racist” South Africa from interactional cricket. Year 1971 was a landmark year because the first One International was played between England Australia in Melbourne. In 1975, the first World Cup was staged successfully. In 1977 cricket was change forever by a businessman.
World Series Cricket: Kerry Packer, an Australian television tycoon saw the money-making potential of cricket as a televised sport. He signed up fifty-one of the world’s leading cricketers against the wishes of the National Cricket Boards and for about two years staged unofficial Tests and one day internationals under the name of World Series Cricket. It was described as Packer s circus.
Kerry Packer made cricket mote attractive to television audiences which changed the nature of the game. Coloured dress, protective helmets, field restrictions, cricket under lights, became standard part of the post Packer game. Packer gave the lesson that cricket was a marketable game.
Modern cricket generated huge revenues.As it expanded the audience for the game by beaming cricket into small town and villages. children of villages got a chance to see the international cricket. The world wide reach of multi-national television companies created a global market for cricket.
Cricket boards became the rich by selling television rights to television companies.again television channels made money by selling television spots to companies who were willingly paying large sums of money to air commercials for their products to attract the numerous audience of cricket.Even today cricket earns a huge revenue due to its immense populatrity.
Television and Expansion of Cricket: Television channels made money by selling sports television coverage made cricketers celebrities. The cricketers made larger sums of money by making commercials for a wide range of products, from tyres to Colas, on television. Television coverage changed cricket. It expanded the audience for the game by beaming cricket into small towns and villages. The technology of satellite television and the world wide reach of multinational television companies created a global market for cricket.
Since, India had the largest viewership and market for the game, the game's centre of gravity shifted to South Asia. This shift was symbolised by the shifting of the International Cricket Council (ICC) headquarters from London to tax free Dubai. The centre of gravity in cricket has shifted away from the old Anglo-Australian axis to sub continental teams like India, Pakistan and Sri Lanka
Advances in Bowling: Pakistan has pioneered two great advances in bowling: the doosra and the reverse swing Both skills were developed in response to sub continental conditions the doosra to counter aggressive batsmen with heavy modern bats who were threatening to make finger-spin obsolete and reverse swing to move the ball in on dusty, unresponsive wickets under clear skies. At first these bowling techniques were greeted with great suspicion by countries like Britain and Australia. Bur later it was accepted that the laws of cricket could not continue to be framed for Brinish or Australian conditions of play, they became part of the techniques of all bowlers, everywhere in the world.
Conclusion
One hundred and fifty years ago, the Paris, the first Indian cricketers struggled for an open space to play cricket. Today, Indian players are the best-paid, most famous cricketers in the game. The factors behind this transformation are the replacement of the gentlemanly amateur by the paid professional, the triumph of the one-day game in place of Test cricket and the triumph of the one-day game in place of Test cricket and the remarkable changes in global commerce and technology. In this way a colonial sport became the most popular game in our country.
Students / Parents Reviews [20]
When I have not joined Abhyas Academy, my skills of solving maths problems were not clear. But, after joining it, my skills have been developed and my concepts of science and SST are very well. I also came to know about other subjects such as vedic maths and reasoning.
Sharandeep Singh
7thMy experience with Abhyas academy is very nice or it can be said wonderful. I have been studying here from seven class. I have been completing my journey of three years. I am tinking that I should join Abhyas Academy in tenth class as I am seeing much improvement in Maths and English
Hridey Preet
9thAbhyas Methodology is very good. It is based on according to student and each child manages accordingly to its properly. Methodology has improved the abilities of students to shine them in future.
Manish Kumar
10thA marvelous experience with Abhyas. I am glad to share that my ward has achieved more than enough at the Ambala ABHYAS centre. Years have passed on and more and more he has gained. May the centre flourish and develop day by day by the grace of God.
Archit Segal
7thThird consective year,my ward is in Abhyas with nice experience of admin and transport support.Educational standard of the institute recumbent at satisfactory level. One thing would live to bring in notice that last year study books was distributed after half of the session was over,though study ...
Ayan Ghosh
8thMy experience with Abhyas Academy has been very good. When I was not in Abhyas whenever teacher ask questions I could not speak it confidently but when I came in Abhyas, my speaking skills developed and now I am the first one to give the answer of teachers question.
Upmanyu Sharma
7thWe started with lot of hope that Abhyas will help in better understnding of complex topics of highers classes. we are not disappointed with the progress our child has made after attending Abhyas. Though need to mention that we expected a lot more. On a scale of 1-10, we would give may be 7.
Manya
8thAbhyas is good institution and a innovative institute also. It is a good platform of beginners.Due to Abhyas,he has got knoweledge about reasoning and confidence.My son has improved his vocabulary because of Abhyas.Teacher have very friendly atmosphere also.
Manish Kumar
10thBeing a parent, I saw my daughter improvement in her studies by seeing a good result in all day to day compititive exam TMO, NSO, IEO etc and as well as studies. I have got a fruitful result from my daughter.
Prisha Gupta
8thThe experience was nice. I studied here for three years and saw a tremendous change in myself. I started liking subjects like English and SST which earlier I ran from. Extra knowledge gave me confidence to overcome competitive exams. One of the best institutes for secondary education.
Aman Kumar Shrivastava
10thIt was a good experience with Abhyas Academy. I even faced problems in starting but slowly and steadily overcomed. Especially reasoning classes helped me a lot.
Cheshta
10thUsually we see institutes offering objective based learning which usually causes a lag behind in subjective examinations which is the pattern followed by schools. I think it is really a work of planning to make us students grab the advantages of modes of examination, Objective Subjective and Onli...
Anika Saxena
8thMy experience with Abhyas academy is very good. I did not think that my every subject coming here will be so strong. The main thing is that the online tests had made me learn here more things.
Hiya Gupta
8thAbhyas institute is one of the best coaching institute in the vicinity of Ambala Cantt area. The teachers of the institute are well experienced and very helpful in solving the problems of the students.The good thing of the institute is that it is providing extra classes for the students who are w...
Aman Kumar Shrivastava
10thIt was good as the experience because as we had come here we had been improved in a such envirnment created here.Extra is taught which is beneficial for future.
Eshan Arora
8thAbhyas institute is one of the best coaching institute in the vicinity of Ambala cantt.The institute provides good and quality education to the students.The teachers are well experienced and are very helpful in solving the problems. The major advantages of the institute is extra classes for weak...
Shreya Shrivastava
8thIn terms of methodology I want to say that institute provides expert guidence and results oriented monitering supplements by requsite study material along with regular tests which help the students to improve their education skills.The techniques of providing education helps the students to asses...
Aman Kumar Shrivastava
10thAbhyas is an institute of high repute. Yogansh has taken admission last year. It creates abilities in child to prepare for competitive exams. Students are motivated by living prizes on basis of performance in Abhyas exams. He is satisfied with institute.
Yogansh Nyasi
7thMy experience with Abhyas is very good. I have learnt many things here like vedic maths and reasoning also. Teachers here first take our doubts and then there are assignments to verify our weak points.
Shivam Rana
7thIt has a great methodology. Students here can get analysis to their test quickly.We can learn easily through PPTs and the testing methods are good. We know that where we have to practice
